Koa Sterling was born and raised on Oʻahu. He runs a small business of his own, he writes software, and he works at TaroStack as a product specialist, which puts him in front of the people the software is built for: bakers, roasters, sauce makers, farmers and shop owners who make things in batches and have to answer for every one of them.
What he takes pride in is helping those customers, and small business owners generally, succeed. The count that finally matches the shelf. The buyer's form that gets a real answer instead of a shrug. The recall drill that takes ten minutes instead of an afternoon. Getting a small business to that point, and keeping it there, is the work.
He writes these articles because the same questions come up again and again, and most of the answers online are written for companies a hundred times bigger than the ones asking. Each one gives the whole method first, with a worked example you can check, and only then says where TaroStack fits.