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Cholesterol Free Claim: Why Plant Foods Can Still Fail It

Cholesterol free claims: under 2 mg, the 2 g saturated fat limit that rules out some plant foods, the wording for foods that never had it, the fat disclosure.

By Koa Sterling. Product specialist at TaroStack and small business owner. Yes, I am a real human, and I actually sit in front of a computer and write these articles. Reviewed October 18, 2026 · 5 min read

Plant foods have no cholesterol, so "cholesterol free" looks like a free claim for a nut butter, an oil or a vegan cookie. It isn't, quite. FDA's definition has three parts: under 2 mg of cholesterol per reference amount and serving, no ingredient people expect to carry cholesterol, and 2 grams or less of saturated fat per reference amount. That last part rules out some plant foods: peanut butter and anything with coconut or palm oil can have too much saturated fat to make the claim, even with no cholesterol at all. A food that never had cholesterol also has to say so for all foods of its kind, not as if your brand had done something: "almond butter, a cholesterol-free food". And a food with more than 13 grams of fat per reference amount, serving, or per 50 grams for small reference amounts has to disclose its fat next to the claim, as in "canola oil, a cholesterol-free food, contains 14 g of fat per serving". Like any claim, it brings a Nutrition Facts panel. In the example below, a New Jersey cottage food maker checks four nut butters.

The short version

  • Cholesterol free: under 2 mg per reference amount and serving.
  • And 2 g or less of saturated fat per reference amount, which rules out some plant foods.
  • No ingredient people expect to carry cholesterol, unless flagged as trivial.
  • Naturally free foods say so for all foods of their kind: "almond butter, a cholesterol-free food".
  • Over 13 g of fat: disclose the fat per serving next to the claim.
  • Any claim means a Nutrition Facts panel.
  • TaroStack keeps each recipe by weight, so the coconut in a batch is the recipe's coconut. More below.

The conditions

Condition Limit
Cholesterol Under 2 mg per reference amount and serving
Ingredients None generally understood to contain cholesterol, unless asterisked as trivial
Saturated fat 2 g or less per reference amount
Naturally free Worded for all foods of its kind
Total fat over 13 g Per reference amount, serving, or per 50 g for small reference amounts: disclose the fat per serving

The fat and healthy claims are in fat free claim and healthy claim FDA rules.

The rules

Rule Where
Cholesterol free Under 2 mg per reference amount and serving; no cholesterol ingredients unless asterisked; 2 g or less saturated fat; naturally free foods labeled as all foods of their type; fat disclosure over 13 g (21 CFR 101.62(d)(1))
Reference amount Nut and seed butters, 2 tablespoons (21 CFR 101.12)
The exemption The small business exemption from nutrition labeling applies only if the food bears no nutrition claims (21 CFR 101.9(j)(1))

This is general information, not legal advice.

An example: four nut butters

Pinelands Pantry, the made-up cottage food maker in Hammonton, New Jersey, I use in these examples, wanted "cholesterol free" on its nut butter jars. Per 2-tablespoon, 32 g serving:

Butter Cholesterol Saturated fat Total fat Claim
Almond butter 0 mg 1.2 g 18 g "Almond butter, a cholesterol-free food, contains 18 g of fat per serving"
Maple almond butter 0 mg 1.1 g 16 g "Maple almond butter, a cholesterol-free food, contains 16 g of fat per serving"
Peanut butter 0 mg 2.6 g 16 g None: saturated fat over 2 g
Coconut almond butter 0 mg 5.8 g 19 g None: saturated fat over 2 g

The almond butters qualify, but the claim had to grow: the "a cholesterol-free food" wording, since almonds never have cholesterol, and the fat line, since 18 grams is over 13. The peanut and coconut almond butters, with no cholesterol at all, can't make the claim because of their saturated fat. The Pantry decided the long version wasn't worth a Nutrition Facts panel it otherwise doesn't need, and left the claim off. The cottage food rules it sells under are in New Jersey cottage food law.

Get the checker

Download the cholesterol free checker. One sheet: each product's reference amount, cholesterol, saturated fat and total fat, and whether it's naturally without cholesterol; whether it can say cholesterol free, the wording and the fat disclosure fill in. It's an ordinary Excel file with no macros, and it works in Google Sheets, LibreOffice and Numbers.

Where this stops working

A claim like this depends on the recipe staying put. A batch of almond butter made with a scoop of coconut oil to loosen it, and the claim on those jars is wrong, which only the batch record shows.

How TaroStack does it

TaroStack keeps each recipe by weight, so the coconut in a batch is the recipe's coconut.

Recipes by weight. Each butter is its own recipe, with its nuts, oil and maple by weight.

Batches by lot. Each batch records which ingredient lots it used and how many jars it made.

Recalls. If a batch went out with the wrong recipe, one report shows every customer who got it.

The job Notebook In TaroStack
Which recipe a batch followed Remembered Each batch from its recipe
Oil added to a batch Not recorded From the recipe and batch
Who got a wrong batch Market memory One recall report

Recipes, batches and recalls are on every plan, from $49 a month. The first 30 days are free, with no credit card. If you'd like a hand setting up, ask, and we'll do it with you.

Questions people also ask

What does cholesterol free mean on a label?

Under 2 mg of cholesterol per serving, with 2 g or less of saturated fat, and no ingredients people expect to carry cholesterol.

Can plant foods say cholesterol free?

Only if their saturated fat is 2 g or less per reference amount, and worded for all foods of their kind, such as "almond butter, a cholesterol-free food".

Why does my cholesterol free claim need a fat statement?

A food with more than 13 g of fat per serving discloses its fat next to the claim.

Do I need a nutrition label to say cholesterol free?

Yes: a nutrition claim takes away the small business exemption, so the food needs a Nutrition Facts panel.

Sources

  1. 21 CFR 101.62(d)(1): cholesterol free needs under 2 mg per reference amount and serving, no ingredient generally understood to contain cholesterol unless asterisked, and 2 g or less saturated fat per reference amount; foods naturally free are labeled as all foods of their type; foods over 13 g total fat per reference amount, serving, or per 50 g for small reference amounts disclose total fat next to the claim, e.g., canola oil, a cholesterol-free food, contains 14 g of fat per serving · read October 18, 2026
  2. 21 CFR 101.12: nut and seed butters, 2 tablespoons · read October 18, 2026
  3. 21 CFR 101.9(j)(1): the small business exemption from nutrition labeling applies only if the food bears no nutrition claims · read October 18, 2026

We use AI to help with the research for these articles. Every one is read, checked against its sources and edited by Koa before it's published. Spot a mistake? Tell us and we'll fix it and say so. How we write these.

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