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Sell By Date Law: California's 2026 Rule, and Federal Law

Sell by date law: no federal rule beyond infant formula; California bans sell by on labels from July 2026, requiring BEST if Used by or USE by. A checker.

By Koa Sterling. Product specialist at TaroStack and small business owner. Yes, I am a real human, and I actually sit in front of a computer and write these articles. Reviewed October 18, 2026 · 6 min read

Federal law requires a date on infant formula, a "Use by" date the maker sets from testing; on other foods FDA regulates, whether to date the package and how to word it has been the maker's choice. California changed that on July 1, 2026. For food made on or after that date and sold in the state, any date shown to say something about quality or safety has to use one of the uniform terms: "BEST if Used by" or "BEST if Used or Frozen by" for a quality date, when the food starts to lose quality but is still fine to eat; "USE by" or "USE by or Freeze by" for a safety date, on perishable food that should be eaten or frozen by then. Lowercase versions, "Best if Used by" and "Use by", are allowed too. Small items can use "BB" and "UB", and beverages can use "BB" for quality. And "sell by" can't appear at all, except as a code shoppers can't easily read for the store's stock rotation. You still don't have to put a date on food that doesn't carry one, and infant formula, eggs and beer are outside the rule. In the example below, a San Diego juice maker finds its bottles have said "sell by" since July.

The short version

  • Federal law requires a date on infant formula; on other FDA-regulated foods it's the maker's choice.
  • California, from July 1, 2026: food made from that date and showing a date uses a uniform term.
  • Quality: BEST if Used by, or BEST if Used or Frozen by. Safety: USE by, or USE by or Freeze by.
  • BB and UB for small items; BB for beverages' quality dates.
  • No "sell by" on the label; a code shoppers can't read is fine for stock rotation.
  • No date is required if you don't show one; infant formula, eggs and beer are outside the rule.
  • TaroStack keeps each lot's dates, so the date on a case comes from the batch. More below.

The terms

What the date means Full term Short form
Quality: may start to deteriorate, still fine to eat BEST if Used by, BEST if Used or Frozen by BB, on small items and beverages
Safety: eat or freeze by then USE by, USE by or Freeze by UB, on small items
Stock rotation for the store Not on the label in words A code shoppers can't easily read

The date formats themselves are in best by date format, and setting the date in shelf life testing.

The rules

Rule Where
The terms Quality and safety dates on food made from July 1, 2026, use the uniform terms; BB and UB as above (Cal. Food and Agricultural Code 82001(a))
Sell by No food made from July 1, 2026, may be sold labeled "sell by", except in a code not easily readable by consumers (82001(b)(2))
What's not required No date label unless one is displayed; "packed on" allowed on a grocery store's prepared food with a uniform date; infant formula, eggs and beer excluded (82001(d), (e))
Definitions Quality date, safety date and sell by date (82000)
Federal Infant formula carries a Use by date (21 CFR 107.20(c))

This is general information, not legal advice.

An example: bottles that said sell by

Sunset Cliffs Juice Co., the made-up cold-pressed juice maker in San Diego, California, I use in these examples, sells HPP bottles to grocers. In October a grocery buyer pointed out that its labels still said "sell by", three months after the rule took effect. The owner went through every label:

Product Label now What the date means New label
Green juice, HPP, 12 oz Sell by 11/14 Safety USE by 11/14/26
Ginger shot, HPP, 2 oz Exp 11/14 Safety UB 11/14/26
Granola bites, 4 oz bag Best by 3/27 Quality BEST if Used by 03/2027
Counter juice, made to order No date No change
Case code for the grocer S1114 Stock rotation No change: a code without the words

The juice's date comes from the co-packer's shelf life for the HPP bottles, so it's a safety date and says "USE by" in full: a 12-ounce bottle has room, and "BB" is allowed for beverages only as a quality date. The 2-ounce shot is too small for the full term, so it uses "UB". Bottles made before July 1 were outside the rule; everything since gets the new labels, starting with the next print run. How the bottles get to stores is in juice co-packer, and the warning the counter juice carries in juice warning label.

Get the checker

Download the date label checker. One sheet: each product, whether it's sold in California and made from July 1, 2026, today's wording, what the date means, and whether it's small or a beverage; the wording allowed and whether today's label passes fill in. It's an ordinary Excel file with no macros, and it works in Google Sheets, LibreOffice and Numbers.

Where this stops working

The wording is the easy part. The date itself has to be right on every bottle, worked out from the day it was made, and a print run of labels with a hand-typed date is how a batch ends up with someone else's.

How TaroStack does it

TaroStack keeps each lot's dates, so the date on a case comes from the batch.

Lots with dates. Each batch is a lot with its production date and its use-by or best-by date.

Lot labels. Lot labels print with the lot, and an item with a GTIN carries the use-by date in its GS1-128 barcode, so a case's date is the batch's.

First-expired-first-out. Orders take the oldest bottles first by default, and a grocer can be set to take only bottles with enough days left.

The job Notebook In TaroStack
The date for this batch Worked out by hand On the lot
The date on the case label Typed into the label file From the lot, in the barcode
Bottles with enough days for the grocer Checked by hand The customer's shelf-life rule

Lots, lot labels and first-expired-first-out are on every plan, from $49 a month. The first 30 days are free, with no credit card. If you'd like a hand setting up, ask, and we'll do it with you.

Questions people also ask

Is there a law about sell by dates?

Federally, no date is required except on infant formula; California bans "sell by" on labels for food made from July 1, 2026.

What is California's new date label law?

Since July 1, 2026, food that shows a date uses "BEST if Used by" for quality or "USE by" for safety, and can't say "sell by".

Do I have to put a date on my food label in California?

No: the law sets the wording only for foods that show a quality or safety date.

What's the difference between best if used by and use by?

"BEST if Used by" is a quality date, when the food may start to lose quality; "USE by" is a safety date for perishable food.

Sources

  1. Cal. Food and Agricultural Code 82001: from July 1, 2026, a food made on or after that date that shows a quality or safety date uses BEST if Used by or BEST if Used or Frozen by for quality, USE by or USE by or Freeze by for safety, in capitals or not; BB for quality on items too small or beverages; UB for safety on items too small; no sell by except in a code not easily readable by consumers; no date label required unless one is displayed; packed on allowed for grocery prepared foods with a uniform date; not infant formula, eggs or beer (as amended effective September 18, 2026) · read October 18, 2026
  2. Cal. Food and Agricultural Code 82000: quality date, safety date and sell by date defined · read October 18, 2026
  3. AB 660 (2024), chapter 911: the uniform date label terms and the sell by ban, signed September 28, 2024 · read October 18, 2026
  4. 21 CFR 107.20(c): infant formula labels carry a Use by date set by the maker on the basis of tests · read October 18, 2026

We use AI to help with the research for these articles. Every one is read, checked against its sources and edited by Koa before it's published. Spot a mistake? Tell us and we'll fix it and say so. How we write these.

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