To price a 2-ounce tub of cotton candy you add up its full cost first: the floss sugar, flavor and tubs by the batch, your time at an hourly rate, the label, and a share of overhead like rent and power. That's what one tub costs you. Then set the price so that, after card and selling fees, it leaves the margin you want: price = full cost ÷ (1 − margin − fee rate). For a 2-ounce tub that costs $1.03 to make, a 78% margin after 3% fees means $5.44, rounded up to $5.50. The tub costs more than the sugar in it; cotton candy is mostly air, and the container is most of the cost. A candy shop pays less a tub and sells it at its own price. In the example below, a Tulsa cotton candy maker prices its tubs for fairs and candy shops.
The short version
- Full cost = sugar, flavor and tubs a tub + your time + label + overhead.
- Price = full cost ÷ (1 − margin − fee rate).
- Count your time at a real hourly rate, even if you don't pay yourself yet.
- Count the tub and label: they cost more than the sugar.
- Price fair cones separately: the fair's share and the booth staff change the cost.
- Check what wholesale leaves after full cost before saying yes.
- TaroStack keeps floss sugar, flavors and tubs counted and costs every batch. More below.
What goes into a tub's cost
| Part | How to count it |
|---|---|
| Sugar, flavor and tubs | The batch's cost ÷ tubs a batch |
| Your time | Hands-on minutes for the batch ÷ tubs × your hourly rate |
| Label | Per tub |
| Overhead | Rent, power, tools, spread over the tubs you make |
| Fees | Card and market fees as a share of the price |
The business behind these tubs is in cotton candy business plan, and how long a sealed tub keeps in cotton candy shelf life.
An example: a 2-ounce tub
Route 66 Cotton Candy Co., the made-up cotton candy maker in Tulsa, Oklahoma, I use in these examples, spins 50 tubs at a time:
| A batch of 50 tubs | Amount | Cost |
|---|---|---|
| Floss sugar | 6.5 lb | $7.80 |
| Flavor and color | $2.20 | |
| Tubs with lids | 50 | $15.00 |
| A batch | $25.00 |
| A tub | Cost |
|---|---|
| Sugar, flavor and tubs, $25.00 ÷ 50 | $0.50 |
| Time, 50 minutes for the batch at $20 an hour ÷ 50 | $0.33 |
| Label | $0.05 |
| Overhead | $0.15 |
| Full cost | $1.03 |
At a 78% margin after 3% card fees, the price is $1.03 ÷ 0.19 = $5.44, so $5.50. At $5.50 a tub, each leaves $4.30. Fair-goers had paid $5.00 for a tub beside the $5 cones, which leaves $3.82. Candy shops pay $3.50 and sell it for about $5.99, which leaves $2.36 a tub, by the case with no booth to staff. What a year of cones, tubs and parties keeps is in cotton candy profit margin.
Get the calculator
Download the cotton candy price calculator. One sheet: type the batch's supplies, amounts and costs, the tubs it makes, the hands-on minutes, the label and overhead, your hourly rate, card fees and the margin you want; the full cost, the price for your margin rounded up, and what a wholesale price and a test price leave fill in. It's an ordinary Excel file with no macros, and it works in Google Sheets, LibreOffice and Numbers.
Where this stops working
The calculator prices one batch of one flavor. A humid day makes floss sticky and slow, gourmet flavors cost more, and tubs that sat past their date come back from a shop.
How TaroStack does it
TaroStack keeps floss sugar, flavors and tubs counted, and costs every batch.
Supplies in their units. Floss sugar bought by the carton is used by the pound, and tubs by the each.
Designs as recipes. Each flavor is a recipe of its supplies, so a batch takes them off stock and is costed from what they cost, and good and rejected pieces are recorded.
Reordering. Supplies come up on a reorder list in days of cover, worked out from how fast they're used.
| The job | Spreadsheet | In TaroStack |
|---|---|---|
| Supplies on hand | Count the shelf | Stock in its own units |
| What a batch cost | Prices you type | Costed from what you paid |
| Tubs back from shops | Not counted | Returns by reason |
| When to reorder | When it's low | Reorder list in days of cover |
Recipes, units, costing and reorder lists are on every plan, from $49 a month. The first 30 days are free, with no credit card. If you'd like a hand setting up, ask, and we'll do it with you.
